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In the city of Midland, Michigan in the northern United States sits the Charles W. Howard (CWH) Santa Claus School. This is not a school that children attend to learn grammar and fractions but one which adults travel to once a year. There, they learn how to play the role of Santa Claus.
For better or worse, Christmas is a profitable business in the modern world, particularly in the US. Therefore, during winter, thousands of people across the country are hired by businesses to put on Santa’s famous red cloak, red hat, and white beard. These Santas will appear at public spaces, where starry-eyed children sit on their knees and dreamily recite their lists of all the wonderful Christmas gifts they desire.
Given this demand, the CWH Santa Claus School is dedicated to training adults to be the best Santa Claus they can be. Started by Charles Howard himself in New York in 1937, the school has a mission to uphold the traditional image and preserve the history of Santa Claus. Meanwhile, it also teaches students how to incorporate their personalities into the role.
有鑑於這種需求，CWH 聖誕老人學校致力於訓練成年人扮演成最棒的聖誕老人。該校由查爾斯．霍華德本人於 1937 年在紐約創立，其使命一直在於維護聖誕老人的傳統形象以及保存聖誕老人的歷史。同時，該校也教導學生如何將自己的個性融入角色裡。
The school was relocated to a new place in Midland by its current manager, Tom Valent, in 1986. It now offers a three-day crash course every October for aspiring Santa Clauses to learn under the guidance of Valent and other instructors. The curriculum includes such content as singing, toy production, and even reindeer care.
The CWH Santa School is dubbed the “Harvard of Santa schools,” and there are good reasons why the school enjoys such a glowing reputation. In addition to being a family-run operation, it recruits Santa teachers from all over the world to hand down knowledge about how to be the very best Santa Claus.
更好奇這些準聖誕老人們的日常生活嗎？The CWH Santa School 也有開立一個IG帳號 @cwhsantaschool ，點進去瞧瞧吧！
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