Certain brands and products can be easily recognized at a glanceby people worldwide. Almost everyone is familiar withthe bright red labeling of Coca-Cola or the iconicbitten apple logo for Apple. Just mentioning the words golden arches brings to mind burgers and fries from McDonald’s. With such universal popularity, many people are confused as to why these large and famous companies do so much advertisingand have such large advertising budgets. __1__
Most business owners who are just starting understand how vital advertising is to their growth. Putting inthe time and money to market your company can help it grow over time. This same principle holds true for older established brands. __2__ It can also help attract new customers as demographicschange as time passes. Furthermore, advertising helps to informyour customers ofupdatesto old products and introduce new ones. However, the ultimate goal of advertising for both big and small companies is to generate more revenueand maximize profits.
