克漏字｜✦ 即享本集 （講解老師：Shane& Antony 老師）
Learn about the magic power of scent marketing.
Today, shop owners are doing everything they can to attract customers to their stores. One creative way to get people through their doors is scent marketing. Simply put, it means using scents to attract people to a brand or product. It aims to create a pleasant shopping experience and thus _(1)_ sales.
A signature scent can make people _(2)_ a brand with specific memories and emotions. Studies show that people are more likely to remember something they smell than something they hear, see, or touch. As a result, stores use scents to create brand images _(3)_ customers will clearly remember them. Also, shoppers consider scented stores to be fancy. Thus, they are more willing to buy products in such scented spaces and even spend more money than usual.