Today, shop owners are doing everything they can to attract customers to their stores. One creative way to get people through their doors is scent marketing. Simply put, it means using scents to attract people to a brand or product. It aims to create a pleasant shopping experience and thus _(1)_ sales.
A signaturescent can make people _(2)_ a brand with specific memories and emotions. Studies show that people are more likely to remember something they smell than something they hear, see, or touch. As a result, stores use scents to create brand images _(3)_ customers will clearly remember them. Also, shoppers consider scentedstores to be fancy. Thus, they aremore willing to buy products in such scented spaces and even spend more money than usual.
