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嗅覺行銷:用香氛擄獲你的心 The Aroma of Scent Marketing

The Aroma of Scent Marketing
#克漏字
11/15 生活英語

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嗅覺行銷:用香氛擄獲你的心 The Aroma of Scent Marketing
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Learn about the magic power of scent marketing.

        Today, shop owners are doing everything they can to attract customers to their stores. One creative way to get people through their doors is scent marketing. Simply put, it means using scents to attract people to a brand or product. It aims to create a pleasant shopping experience and thus _(1)_ sales.

        A signature scent can make people _(2)_ a brand with specific memories and emotions. Studies show that people are more likely to remember something they smell than something they hear, see, or touch. As a result, stores use scents to create brand images _(3)_ customers will clearly remember them. Also, shoppers consider scented stores to be fancy. Thus, they are more willing to buy products in such scented spaces and even spend more money than usual.

 

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單字片語整理

Words in Use
fancy
[ˋfænsɪ]
a. 別緻的
vt. 想像
n. 愛好;想像力
impress
[ɪmˋprɛs]
vt. 使印象深刻;使銘記
aroma
[əˋromə]
n. (植物、酒、菜肴等的)芳香,香氣,香味;氣味
scent
[sɛnt]
n. 氣味
vt. 聞到,嗅出 ; (使) 充滿芳香
scented
[ˋsɛntɪd]
adj. 散發香味的
signature
[ˋsɪgnətʃɚ]
a. 為(某人)所特有的
n. 簽字
perfumer
[pɚˋfjumɚ]
n. 調香師
Practical Phrases
Simply put, S + V
 簡單來說,⋯⋯

Simply put, there is no shortcut to learning English.
簡單來說,學習英文沒有捷徑。

be willing to V
 願意做……

Sally is willing to help her mother with the chores.
莎莉願意幫母親做家事。

an aroma diffuser
 擴香器
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