Packed with shiny skyscrapers, New York City is one of the biggest and wealthiest cities in the world. It’s also now one of the safest large cities in the US, but this wasn’t always the case.
Back in the 1970s, New York City suffered from a high crime rate. To make matters worse, the city government was running out of funds at that time, so it couldn’t even hire new police officers.
City leaders needed to act fast. How could they bring visitors and money back to New York? They decided to hire a well-known graphic designer to create a new logo to help market the city. The logo he came up with was “I ♥ NY,” and it has proven to be a huge success.
After the city government rolled out the “I Love New York” ad campaign in 1977, which included the logo and a famous song, New York’s image recovered along with tourism and investment.
New York is now a thriving city once again, and the “I ♥ NY” logo surely helped. The logo has appeared on shirts, cups, hats, posters, and many other things. Over the years, it has become perhaps the most well-known city logo in the world.
