1. 說明塑造品牌的重要性。(品牌認同若未建立,可能會導致銷售量下跌)
(We need to work harder to develop our brandidentity and awareness.)
2. 提供建立品牌知名度的各種方式。
(We can launch an ad campaign to not only promote our products but also build our brandawareness.)
3. 佐證說明如果未能建立自身品牌 會有何結果。
(If we don't build our brand, we will see increased competition from generic brands with lower prices.)
Sentence Patterns 商務寫作句型
名牌產品 a name-brand product
有品牌的產品 a brand-name product
e.g. Do you always buy well-known, name-brand products? (你總是會買知名的名牌產品嗎?)
全球性的品牌 a globalbrand
e.g. Coca-Cola, Apple, and Acer are all global brands.
(可口可樂、蘋果和宏碁都是全球性的品牌。)
拓展(消費者的)品牌忠誠度
developbrandloyalty
e.g. The company has spent a lot of money on developingbrandloyalty. (這家公司已經花了很多錢在拓展(消費者)對該品牌的忠誠度。)
建立品牌聲譽
build the reputation of a brand
e.g. There are many ways to build the reputation of a brand.
(建立一個品牌的聲譽有很多種方式。)
定位(某產品)
position (a product)
e.g. We need to better position our fruit drinks on the market. (我們需要為本公司的果汁飲料在市場上找到更好的定位。)
分辨 A 與 B 的差別
differentiate A from B
e.g. How can we differentiate our snacks from the competition's?
(我們如何將本公司的點心產品和競爭對手的作區別?)
我會強烈建議⋯
I'd strongly / highly advise + V-ing
e.g. I'd strongly adviselaunching an ad campaign to not only promote our products but also build our brandawareness. (我強力建議發起一項廣告活動,目的不只要促銷產品,也要建立產品知名度。)
我想我會建議某人從事⋯
I think I'd advise sb to V
e.g. I think I'd advise the manager to use a celebrity to endorse our products.
(我想我會建議經理使用名人來替本公司產品代言。)
The mistake was ignored and later developed into a major problem.
這錯誤被忽略,後來就演變成一個大問題。
In this class, you can develop your writing skills.
在這門課裡,你可以提高寫作技巧。
多益綠色
英檢初級
高中 Level 2
●
brand
[brænd]
n. 商標,牌子
That brand of soap is my favorite.
那個牌子的肥皂是我的最愛。
Sean’s brand new car was stolen two days after he bought it.
尚恩的新車買了 2 天後就被偷了。
Ken wanted to start his own business and asked me to give him advice on the brand name.
肯想自己創業,請我給他有關品牌名稱的建議。
高中 Level 2
●
advise
[ədˋvaɪz]
vt. 勸告,忠告;通知
The doctor advised Grandfather not to climb too many stairs.
醫生建議爺爺別爬太多樓梯。
Travelers have been advised that they should avoid going out alone after dark.
遊客們已被告知天黑後要避免單獨外出。
多益綠色
英檢初級
高中 Level 3
●
identity
[aɪˋdɛntətɪ]
n. 身分
We still have no clue as to the identity of the murderer.
關於凶手的身分我們仍然毫無線索。
高中 Level 2
●
awareness
[əˋwɛrnɪs]
n. 意識;察覺
=
consciousness
The government is trying to raise public awareness about environmental protection.
政府正設法提高民眾的環保意識。
高中 Level 3
●
campaign
[kæmˋpen]
n. (社會、宣傳)運動
vi. 從事運動
They are going to launch acampaign against corruption.
他們準備要發起肅貪運動。
These groups campaignedagainst child abuse.
這些團體展開對抗虐童的活動。
多益金色
英檢中級
高中 Level 4
●
promote
[prəˋmot]
vt. 促進,提倡;升遷
Our company promotes education by offering scholarships to the poor.
本公司提供窮困的人獎學金,以提倡教育。
Peter was promoted to general manager last week.
彼得上星期晉升總經理一職。
多益綠色
英檢中級
高中 Level 3
●
generic
[dʒɪˋnɛrɪk]
adj. 非商標的;雜牌的
●
well-known
[ˋwɛlˋnon]
adj. 出名的
Do you always buy well-known, name-brand products?
你總是會買知名的名牌產品嗎?
●
global
[ˋglob!]
a. 全球的,全世界的
This could become a global problem.
這可能成為全球的問題。
Global warming is an issue which we can’t pay too much attention to. 全球暖化是個我們再注意也不為過的議題。
多益藍色
英檢中級
高中 Level 3
●
loyalty
[ˋlɔɪəltɪ]
n. 忠誠,忠實
=
devotion
=
faithfulness
The boss thanked the retiring employee for his hard work and loyalty.
老闆感謝這位即將退休的員工過去的努力和忠誠。
高中 Level 4
●
reputation
[͵rɛpjəˋteʃən]
n. 名譽,名聲
The sex scandal has ruined the reputation of the politician.
這樁性醜聞毀了這位政治人物的名聲。
多益藍色
英檢中級
高中 Level 4
●
position
[pəˋzɪʃən]
n. 位置;姿勢; 地位;立場;職務
vt. 放置;定位(某產品)
You’re in no position to criticize others. You are at fault, too.
你沒有資格批評他人。你也有錯。
You’re not entitled to criticize others. You are at fault, too.
你沒有資格批評他人。你也有錯。
This position pays a lot of money, but the work is hard.
這個職務待遇不錯,不過工作挺辛苦的。
Position these tomato plants on the right-hand side of the balcony.
將這些番茄植物放在陽臺的右側。
Our hotel is in a superb position overlooking the sea.
本飯店地處絕佳位置,可俯瞰海景。
Just relax and sit in a comfortable position.
只需放鬆並舒服地坐著。
My cousin holds a high position in the government.
我表哥在政府位居要職。
What would you do if you were in my position?
假如你處在我的情況下會怎麼做?
多益綠色
英檢初級
高中 Level 2
●
differentiate
[͵dɪfəˋrɛnʃɪ͵et]
vt. & vi. . 區別
三態
differentiate A from B
=
distinguish
=
distinguish A from B
I can’t differentiate the genuine bag from the fake
one because they look so much alike.
我分不清真的名牌包跟仿冒品,因為它們看起來太像了。
A good journalist can differentiatebetween facts and
opinions.
好的記者要能分辨事實與意見的不同。
高中 Level 6
●
competition
[͵kɑmpəˋtɪʃən]
n. 競爭(不可數);比賽(可數);(生意上競爭的) 同行(集合名詞,不可數,之前置定冠詞 the)
Thirty students are incompetition with each other for the tennis championship.
30 名學生競相爭奪網球比賽冠軍。
Connie is the youngest contestant in the swimming competition.
康妮是游泳比賽中最年輕的參賽者。
Our prices are always lower than those of the competition.
我們的價格總是比同行來得低。
多益藍色
英檢中級
高中 Level 4
●
launch
[lɔntʃ]
.vt. 發動(活動);發射(火箭、飛彈);發表(新書、新作品、新產品)
n. 發表會;(船)首次下水出航;(火箭)首次發射升空
三態
launched / launched
=
fire
To launch a legal demonstration, you must first obtain permission from the local government.
想要發起合法遊行,你們得先向地方政府申請許可。
The space shuttle exploded soon after it was launched.
太空梭發射不久後便爆炸了。
The troops launched missiles at the battleground, causing heavy casualties.
軍隊朝戰場發射了幾枚飛彈,造成嚴重的傷亡。
Emma plans to launch her new novel next year.
艾瑪計劃在明年推出新的小說。
The author herself will show up at the book launch ceremony.
作家本人會在她的新書發表會上現身。
The astronauts were strapped in before the launch.
太空人在火箭發射前繫好安全帶。
多益藍色
英檢中級
高中 Level 4
●
celebrity
[səˋlɛbrətɪ]
n. 名人 (可數) ; 名聲,名氣 (不可數)
The writer’s best-selling book made him an instant celebrity.
那位作家的暢銷書使他一時間成了名人。
Celebrity can be fun and exciting, but it also has its disadvantages, including a lack of privacy. 出名這件事或許既有趣又刺激,但也有缺點,包含缺乏隱私。
多益綠色
英檢中高
高中 Level 5
●
endorse
[ɪnˋdɔrs]
vt. (票據 )背書 ; 為 (產品) 代言 ; 贊同
Would you endorse the check, please?
請你為本支票背書,好嗎?
This brand has been selling like hot cakes since the basketball player began endorsing it.
自從這位籃球選手開始代言該品牌後,它就一直熱銷至今。
The President is likely to endorse a ban on smoking in public places.
該總統有可能贊同公共場所禁菸的禁令。
多益金色
英檢中高
高中 Level 5
●
packaging
[ˋpækɪdʒɪŋ]
n. 包裝
英檢中高
●
slump
[slʌmp]
vi. (價格、銷售額等)暴跌
Sales slumped by 40% in the second quarter of the
year.
今年第 2 季的業績暴跌了百分之 40。
There’s been aslump in the demand for new cars
due to rising oil prices.
由於油價上漲,市場對新車的需求暴跌。
The tourist industry is in a slump because of the
global pandemic, which caused most countries to
stop international travel.
由於全球爆發流行病,導致大多數國家停止國際間的旅行,
因此旅遊業的景氣陷入一片低迷。
英檢中高
高中 Level 6
Practical Phrases
●
come up with sth
想出(計畫、點子等)
Harold came up with a good idea for his school essay.
哈洛德想出一個好點子來寫學校的作文。
●
come up with...
想出/提出⋯⋯(方法、點子)
Joe has to come up with a plan for financing his new business.
阿喬必須想出一個計畫為他的新事業籌措資金。
●
take responsibility for + N/V-ing
對……負責
You should take responsibility for what you’ve done.
你應該對自己做過的事負責。