Turning Cold Tech into Warm Mascots 將冷科技變身成溫暖人心的吉祥物

近期，一些科技巨擘紛紛推出全新的卡通角色吉祥物，讓他們的品牌顯得更具親和力和人情味。

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　　Recently, several tech giants have introduced new cartoon character mascots to make their brands seem more friendly and human. Unlike traditional mascots, these characters are designed to create stronger connections with customers. For example, Microsoft launched Mico for its AI assistant Copilot. The glowing figure can change its color and shape in response to the tone of a user’s conversation. Similarly, Apple introduced a blue-and-white character with a large, rounded head as part of its MacBook Neo campaign. The chubby figure is now unofficially known as “Little Finder Guy.”

　　While mascots can help build emotional connections, researchers are concerned about the rise of AI-powered characters. They worry that these mascots could influence users through highly personalized interactions. In addition, as trust in big tech companies decreases, critics argue that firms might be using these cute figures to improve their public image. Even so, mascots remain popular marketing tools for giving cold technology a more human touch.

       近期，一些科技巨擘紛紛推出全新的卡通角色吉祥物，讓他們的品牌顯得更具親和力和人情味。與傳統吉祥物不同，這些角色的設計旨在與客戶建立更強大的連結。例如，微軟為其 AI 助手 Copilot 推出了 Mico。這個發光的角色會根據使用者對話的語氣來改變顏色與形狀。同樣地，蘋果在一場 MacBook Neo 的宣傳活動中，推出了一個有著圓滾滾大頭、藍白拼接的角色。這個胖嘟嘟的人物目前被大眾非官方地稱為「Little Finder Guy」。

　　雖然吉祥物有助於建立情感連結，但研究人員對 AI 驅動之角色的興起感到擔憂。他們擔心這些吉祥物可能會透過高度個人化的互動來影響使用者。此外，隨著大眾對大型科技公司的信任度下降，評論家指出，企業可能正利用這些可愛的角色來改善其公眾形象。即便如此，吉祥物依然是廣受歡迎的行銷工具，為冰冷的科技賦予了更多的人情味。

 

 

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