Now thatCoachella has become so popular, the organizers are able to attract some of the biggest names in music. K-pop super group Blackpink was one of the headlinersat the 2023 festival, and artists such as Beyoncé, Billie Eilish, and Rihanna all performed at Coachella in the past. As the festival entered the age of social media, it also became an important place for fashion brands and online influencersto do networkingand promotions.
These days, Coachella is famous as a place to see and start new fashion trends. Even for people who aren’t interested in music, the desert venueis useful as a giant runwayto establishthe looks that will be popular in the seasons ahead. Some brands create exclusiveproducts that are only available during the festival, and there are many artisticphoto areas to get those Instagrammable shots people love so much.
